On Thursday, Uber announced it would begin charging drivers in Colorado, a move that would be the first state to do so.
The move came as a major win for Uber in a state where the ride-hailing company has struggled to gain traction despite its presence.
The company’s chief executive, Travis Kalanick, was also a backer of Colorado Governor John Hickenlooper’s re-election campaign.
The decision comes amid increasing pressure on Uber to become more transparent about its operations, including the number of drivers it employs.
Uber said it had reached out to the Colorado Taxi and Limousine Commission (CTLCC), which regulates taxi companies in the state, to clarify how the new policy would work.
Uber currently operates in 20 states, with drivers in more than 150,000 cities and towns across the country.
Uber’s new policy comes amid a backlash from drivers, who argue that the company has been slow to make changes to improve its services and is not being fair to them.
Earlier this year, Uber’s top executive, Jeff Holden, resigned after it was revealed he had been using $1.6 million in compensation to pay for personal travel, including flights and hotel stays, and expenses.
The new policy, which applies to both taxis and ride-sharing services, has been described as a victory for consumers.
It also comes at a time when the ride service is facing increasing scrutiny from state regulators over the number and type of drivers that it employs in the US.
A coalition of consumer groups, however, are calling on the Federal Trade Commission (FTC) to impose tougher rules on ride-share services.
The coalition said that Uber’s policy was an affront to consumers and an unfair barrier to entry for new entrants to the ride sharing market.
“Our biggest concern is that Uber has the ability to create a new industry based on a handful of its drivers,” said John J. Moline, vice president of government affairs for the National Association of Consumer Advocates.
“We want to see the FTC impose strong rules on the companies that are using our country’s streets.”
Consumer advocates and ride sharing companies have argued that ride-service drivers need to be trained on the new system to keep up with its changes, which will include a “ride share pilot program” in which drivers are required to test their services before they can be licensed.
Uber and Lyft have not responded to questions about the changes.
The CTLCC said it would respond to Uber’s request for clarification later this week.
The announcement comes as Uber faces a lawsuit filed by a Colorado taxi driver in Denver, alleging that the ride services are unfairly discriminating against him.
The lawsuit seeks to block the company from enforcing its new regulations in the wake of a decision by the Federal Communications Commission (FCC) to allow ride-rental services to operate on its airwaves.
Earlier in May, the FCC voted to allow the use of wireless voice and data services for the service, which includes calls and texts, for at least 30 days.
Lyft and Uber had initially opposed the plan.
The FCC’s move was supported by some ride-hire companies, including Uber and Seat, but was opposed by consumers, who said the move would limit choice for consumers and the opportunity for more competition in the industry.